Hey!
I'm Alex Pribula.

I'm Alex, a 23-year-old product designer.
I'm on the Product team at Pendula, and teach
IXD at the University of Sydney.

See projects

What I do.

User experience design

User interface design

Front-end web

Branding and graphics

Technical help

Be a good friend

2021 - now
Designing the next generation customer engagement platform at Pendula.
2023 - now
Teaching interaction & UX design at the University of Sydney.
2021
Designing for student engagement in the online learning era.
2020
Designing for good causes and getting charities what they need.
2 years xp
Leading the UX design society at Sydney Uni.
Let's do the next thing together.

You scrolled this far, don't blame me...

My life story, abridged.

I've always been drawn to creativity.

I grew up playing games, making movies and doing graphics on the family Mac, turning into more of an interest as I grew older.

I became deeply appreciative of the design behind the tools I used to make these things. Not only how they looked, but how they worked.

This led to my choice of studying user experience and interaction design at the University of Sydney.
And now I have my bachelor's in Design Computing.

I can't wait to be a part of what's next.

testimonials

What have people said about me?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical.
Four lines.

Dr Melinda Gaughwin

Lecturer in Design Innovation
at The University of Sydney

Alex helped me clean my desktop.
He also does other things.
This needs to be three lines.
Maybe four actually.

Yunipaula Jeong

Head of Design at Marva Studios

Alex redesigned our website down to the most meticulous of details, providing a professional feeling experience without the usual costs!

Bethan Farmer

Business Development
at Icon Metal Pty Ltd

Lets see what we have in common.

I love these things.

Figma is such a fun and powerful tool for design, and it's all web based.

I'm a huge fan of the neobank, Up. The UX/CX, the brand; it's awesome.

I'm a bit of a smart home addict... living my Tomorrowland fantasy.

My entire life is in Notion. I'm probably making a new page right now.

I built this portfolio in Webflow! WYSIWYG and no-code all the things.

I use Final Cut Pro
to edit videos. I'm all-in on the Apple ecosystem.

Adobe CC. Powerful, tried and true, and a cornerstone of my toolbox.

I love using the Affinity app suite. Lightweight, optimised, and super nice to use!

I'm a bit (a lot) of a tech history nerd! I actually wrote an article, click here to read it.

Made by me, myself and I. And Webflow.