I'm Alex (Prib). A product designer, maker, teacher.
I solve complex problems with scalable digital products.

Alex Prib

I grew up tinkering on the family Mac. Since then, I've been fascinated by the interactions we have with technology in our lives.

Over 4+ years, I've brought a product to acquisition, grown design teams, and taught user experience and interaction design at USYD.

I'm excited by what's next.

Stuff I've done
Open to work

I did the full startup ride at Pendula; designing and product managing through to successful acquisition.

Story
We've won multiple design awards for Pendula, our enterprise SaaS product.

We've won multiple design awards for Pendula, our enterprise SaaS product.

Gold 2023 x2, 2024. Silver 2022.

I added significant technical power to our product, without making the interface feel technical.

UI
Craft

I've taught IxD and UX at The University of Sydney as an academic tutor.

3 years

I completed the Bachelor of Design Computing at The University of Sydney.

Class of 2021

I helped build a design system that made customisation our competitive advantage.

Systems
Strategy

I collect old Apple Macs, restore them, and display them. They're works of art.

Story

Let's do the next thing together.

I love to:

Make
Explore
Grow
Share

Make

Creative games (I'm looking at you, Minecraft) or creative tools, I love them all. And, I've been lucky enough to make making my job.

Explore

Whether it's a new bar, cocktail, or hangout; I'm there. I try new tools too; I built this site from scratch to learn about static site generation.

Grow

I learn best by doing, so on the side I'm making apps with SwiftUI, and try-try again-ing until I understand how 'views' work.

Share

Let me share some of my faves: Pizza from Westwood. Martinis from Bar Planet. Candles from Hunter. Perfume from Aesop.